CSL Consulting
Introduction
Without an in-house marketer, CSL was struggling to respond to proposal and qualification requests from public and private sector clients. In 2020, the firm was a 30-person company with sights on completing large campus developments, higher ed, and life science projects. After asking industry connections, FortisOBM was referred as the agency of choice.
The Engagement
Within the first few months, FortisOBM helped CSL win several projects across new markets. FortisOBM then provided CSL a full marketing audit — covering data management, social media, print branding, staff resumes, and project sheets — exciting leadership while relieving them of managing marketing activities.
From 2020 to present, FortisOBM acts as CSL's full marketing department, providing:
Proposal and RFP response support
Graphic design and content creation
Vendor coordination
Construction project website design
Social media planning and content
Database management
Strategic marketing plans
Staff and subcontractor resume management
Project profile and brochure design
Outcome: CSL scaled from a 30-person firm to 60+ employees and increased their backlog by $2 billion. FortisOBM evolved its role alongside the company and helped them organize systems and processes to attract and onboard quality in-house marketing candidates.
How FortisOBM Supported CSL Consulting
Full Marketing Department Services
Proposal Development
Strategic Marketing Plans
Brand and Collateral Management
Social Media
Database Management
Client Testimonials
"FortisOBM has become a member of our team and has integrated into our values as an organization. Melinda not only anticipates our needs but also gets our team pumped up to tackle presentations and interviews. We wouldn't have been able to grow as an organization without her."
— Ed LeFlore, Co-Owner & Principal
"You [Melinda] have been great. You're capable of filling in the blanks and running with little direction. Your organization and communication are both superior and timely. I look forward to further exploring how you can help improve us!"
— Marc Cammarota, Co-Owner & Principal
"Melinda and her team are a great asset to CSL. With so many competing priorities, she brings creative ideas to the table, keeps our marketing initiatives on track, and is able to align them with our business strategy because she knows our business so well. Melinda is an integral member of our team and she is great to work with."
— Ann Davis, Senior Mitigation Coordinator
"Melinda is a pleasure to work with! She is always so responsive and a team player. She really focuses on the client's expectations and is quick to make sure we are providing well organized, well put together, high level work. She continues to make sure we reach our marketing goals and pushes us to have forward thinking."
— Jen Castiglia, Operations Manager
