FortisOBM came in as a strategic partner

Southeastern Surveying and Mapping

Clients
June 12, 2024•1 min read

Introduction

SSMC experienced a significant marketing department transition when their marketing manager departed. She had been in the process of cleaning up team processes and managing a difficult internal dynamic. Before leaving, she introduced SSMC to FortisOBM to provide ongoing CMC-level support.

Engagement Overview

FortisOBM came in as a strategic partner, not primarily to manage tasks, but to provide professional development, build systems, and coach the team through an organizational transformation:

  • Led strategic planning and team building sessions

  • Implemented SWOT analysis training, proposal templates, and InDesign training

  • Developed onboarding standards and marketing role expectations (30-day, 60-day, year-mark benchmarks)

  • Coached team on delegation, time management, and professional communication

  • Helped team work more effectively with a historically challenging colleague

  • Facilitated the promotion of a standout marketing coordinator

Outcome: SSMC's marketing team now has defined processes, SOPs, and a baseline for what a marketer at SSMC should know and do. The department is prepared to grow and manage workload independently.

Client Testimonials

"Melinda is very organized and has successfully led our team through a transition in leadership. Her industry knowledge has allowed us to streamline our deliverable process and increased our win rate."

— Scott Fink, Business Development Manager

"FortisOBM has helped our team refine our internal presence so we continue to gain the respect of our internal partners. Melinda is a strong voice in this industry with many years of experience. She is a trusted voice for our team."

— Liz Roark, Regional Marketing Manager

"FortisOBM has been providing assistance and another perspective on proposal writing processing and approaches. We value her insight!"

— Heather Krick, Marketing Professional

How FortisOBM Supported SSMC

  • Team Building & Coaching

  • Strategic Planning

  • Brand Development

  • Proposal Template Development

  • Department SOPs & Knowledge Base

  • Social Media Strategy

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