H.J. Russell invested in FortisOBM for ongoing proposal development support across offices, establishing a strategy to incorporate more relevant and high-quality content about the firm.

H.J. Russell & Company

Clients
March 22, 2024•1 min read

Introduction

H.J. Russell & Company, founded in 1952, has evolved into a legendary example of American entrepreneurship and excellence. As part of their 2023 marketing plan, H.J. Russell decided to improve their marketing strategy and brand content — starting with a multi-page market brochure covering all services, markets, and community impact.

Challenge 1: Marketing Brochures

H.J. Russell needed a team to project manage and produce quality-designed and -written marketing brochures highlighting their experience across different markets.

Solution: FortisOBM delivered the brochures to accolades from team leaders on content quality and overall brand cohesion. The project helped align messaging across the company's various marketing channels.

Outcome: A project team of 10+ leaders across branch locations can now use the market brochures to build relationships with prospective and existing clients. FortisOBM also augmented their writing style guide and updated project descriptions for major notable projects.

Challenge 2: Ongoing Marketing and Proposal Support

H.J. Russell struggled to respond to proposal and qualification requests across their Dallas, Atlanta, and Boston offices. They had opportunities for large, high-end projects but lacked the resources to pursue them.

Solution: H.J. Russell invested in FortisOBM for ongoing proposal development support across offices, establishing a strategy to incorporate more relevant and high-quality content about the firm.

Outcome: FortisOBM developed strategic proposals tailored to specific project needs. H.J. Russell has been awarded the majority of projects FortisOBM has led.

Client Testimonial

"FortisOBM has been an incredibly dynamic and strategic resource for us. They've blended into our team dynamics effortlessly. Their collaborative and strategic approach to both coordinating and developing quality proposals, as well as crafting high-quality marketing materials, has proven invaluable."

— Jerri Sumlin, Director of Business Development, H.J. Russell

How FortisOBM Supported H.J. Russell

  • Marketing Strategy

  • Brand Development

  • Marketing Materials & Brochures

  • Proposal Development

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